Founder + President at Shoreline Strategies LLC | Managing Partner at #Amplified
Mary Caswell “Cassie” Alsfeld is an award-winning copywriter, digital marketing strategist, and online fundraising specialist. She founded Shoreline Strategies LLC—a digital marketing, messaging, and fundraising firm—in 2015 after spending over a decade working in national politics.
Through Shoreline Strategies, Cassie has worked with presidential, senate, gubernatorial, and congressional campaigns; international political parties; leading non-profits, advocacy groups, and issue organizations; small businesses; and tech start-ups and companies venturing into new markets.
She works with several women’s organizations, including several dedicated to getting more women in office, and is passionate about advocating for issues affecting all women. She won an AAPC Pollie Award for her advocacy work to protect independent contractors, and helped get price transparency in healthcare.
Cassie is also the Managing Partner of #Amplified, an AI-powered, people-driven digital agency that specializes in influencer marketing strategies, combating dis- and misinformation campaigns, identifying and cultivating prospective supporters and advocates, and building education and advocacy campaigns to strengthen democracy and restore civility to politics. She has an exclusive suite of top AI technologies.
Through #Amplified, she is building a partner network of top industry experts and thought leaders, and bringing unique technologies and holistic strategies to the political, political-adjacent, government, association, and corporate spaces to maximize efficiencies and effectiveness. #Amplified works with campaigns, government agencies, political and advocacy organizations, think tanks, trade associations, lobbying and government relations firms, PR and public affairs firms, civic engagement and democracy orgs, startups, and more.
She is also an Advisor for top AI technology startups, including Soar and CitizenPortal.ai, built by the founder of Ancestry.com, and Upstart Factory. Through these businesses, Cassie advises and delivers go-to-market strategies, digital marketing, branding, storytelling, copywriting and editing, market research, business development, public affairs, etc. She identifies and pitches thought leadership opportunities, develops revenue generating models, researches prospective funding sources, builds lists and outreach strategies, creates crowdfunding campaigns, establishes partnership opportunities, and consults on social media, marketing, and list-building campaigns.
Known as "the door opener, a "walking LinkedIn," or a "unicorn" in the world of civic-tech and digital-politics, Cassie connects principals with key influencers, investors, industry leaders, thought leaders, partners, and more.
Through Shoreline Strategies, Cassie specializes in copywriting and editing; strategic planning; message development; email marketing; digital marketing, engagement, and advocacy campaigns; political communication; and online fundraising. She also provides coaching services to organizations and businesses looking to train or support their staff in any of the above.
A copywriter by trade, Cassie believes in the power of words to drive actions and deliver results. She has led dozens of workshops, training sessions, seminars, and webinars, as well as served on and moderated panels at leading industry events and college classes.
Cassie was the first digital copywriter and one of the first digital hires in Republican politics. She helped build the digital fundraising, email marketing, and copywriting programs for the Romney presidential campaign, Republican National Committee, and National Republican Congressional Committee from scratch. Cassie also served as the speechwriter for the NRCC Chairman and directed all of the messaging for the largest fundraiser of the year.
She has a proven track record of setting and smashing fundraising records, crafting award-winning copy, transforming how organizations operate and communicate, increasing engagement and enthusiasm among supporters, and putting organizations on the map. She has a unique approach to communications, fundraising, and marketing, given her background and experiences.
Prior to working in national politics, Cassie spent time on Capitol Hill as a legislative staffer for Congressman Cao of New Orleans, handling everything from Hurricane Katrina and BP oil spill recovery to healthcare issues. She got postal services restored in Gentilly after they sat idle for several years post-Katrina. She also worked as a lobbyist and consultant with Carmen Group, most notably getting Congress to forgive loans for hurricane-affected HBCUs. Cassie got her start in DC working for a top fundraiser, where she fundraised for the Republican National Convention, Gov. Haley Barbour, and others. Prior to DC, she interned with Congressman Steve Scalise and worked in N.O. City Hall before, during, and after Katrina.
Cassie is a Co-Founder and Board of Directors member of Ellevate Louisiana, International Women’s Forum-Louisiana Chapter Member, Co-Founder and Past President of the St. Mary's Dominican High School Alumnae Association in DC, Board Member of Boy Scouts of Southeast Louisiana, Founder + Member of the Spirit of Scouting Fundraising Committee, Member of the Pillars of Scouting Fundraising Committee, and Alumni Advisory Board member of Louisiana Youth Seminar.
She is an active member of American Association of Political Consultants, Kappa Delta Sorority, LSU Alumni Association, PAC PALS, and Association of Past Presidents of the LSU Student Body. Cassie built the networking, professional development, and alumnae programs for The Madison of DC. And she recently helped craft the strategic plan for St. Mary’s Dominican High School, serving as the Chair of the Advancement and Marketing Committee on the School Strategic Planning Committee.
An active alumna and supporter of St. Mary’s Dominican High School, LSU, and the LSU Manship School of Mass Communication, Cassie spent 13 years in DC before moving home to New Orleans. She is a former Student Body President of LSU and elected Student Board Member of the LSU Board of Supervisors. She also served on the Louisiana Tuition and Trust Authority.
Cassie just moved to Old Metairie, where she resides with her rescue dog Flora. For more information or to connect with Cassie, visit: www.shorelinestrategies.co.